Inspire us with your Northern Michigan INVENTION!

Meet: Brittany Luea

Inventor. Entrepreneur. Architect. Owner of ComenityMED, LLC.

Brittany Luea, inventor of medical women’s foot supports, produced by ComenityMED LLC. Photography by Scarlett Piedmonte Photography.

Meet Brittany Luea: Inventor, entrepreneur, architect, and owner of ComenityMED, LLC

Brittany Luea is looking out for females across the country with her latest invention, silicone foot supports. Sounds glamorous, right! Well, she invented these foot pads to make your yearly woman’s visit a little bit more comfortable. Find out more about the details of her story and process in the interview below. In addition to her impressive professional endeavors, she is a wife, a mom, and a dog mom of two. She always makes time for yoga, loves to read, and is an avid volunteer in the community.

Brittany Luea’s Foot Supports, produced by ComenityMED LLC. Photography by Scarlett Piedmonte Photography.

Brittany, what is your 30 second elevator story of who you are and what you do: I’m always fascinated by the question, “What do you do?” By trade, I’m an architect, but recently shifted gears to focus on co-founding comenityMED®, an innovative medical accessories company aimed at Pursuing Patient Comfort. comenityMED® manufactures patent pending Resilient® Professional Foot Supports for exam table stirrups that provide patient comfort and are easily sterilized between patients.

What makes you passionate about your product? I’m passionate about our product because it solves a simple but broad reaching problem in healthcare. Often times, medicine is not associated with comfort. Our products offer an alternative to traditional medical design that focus more on ergonomics. I love to make things and solve problems and by teaming up with a physician, we’re able to utilize our skills in medicine and design to provide innovative medical solutions. 

How did you develop your idea? It’s kind of a funny story, but it all started with a simple dinner conversation. My friend, Autumn Bridger DO, shared an idea she had for exam table stirrup covers and we spent the evening brainstorming about materials and how it could work. I was excited that she wanted to team up with me to make it happen! Although it took a few years to bring it from concept to product, we knew that evening what we wanted it to be. We utilized 3d modeling and printing for a few of our prototypes, then eventually made a steel mold that we now use for our finished silicone products.

What is it like to run a small business out of Northern Michigan? I love it! I absolutely love living in Northern Michigan. Our products are available online and our distribution center is here in town. The best of both worlds! 

Tell us about what you are looking forward to in the future. I’m looking forward to life after the pandemic. It’s been a great time to reflect and consider what direction we want to take going forward as a business. Based on the success of our first product, we know that our idea of providing serializable medical equipment that focuses on Pursuing Patient Comfort is here to stay! 

How do you balance family and running a small business? It’s definitely a balancing act. My primary focus is always my family, but I’ve set up my work life in a way that allows me to enjoy the benefits of both. 

How have you handled the current pandemic and Michigan Stay-at-Home orders? During the pandemic, my partner, Autumn, and I raised money to help provide over 700 masks for our community.  Juliette at Posh in Traverse City helped to sew the majority of these (she deserves tons of credit here!) along with my business partner, Autumn. I gathered materials locally and along with Autumn, worked on fundraising. A team effort with great results!

Brittany Luea is a licensed Architect in the State of Michigan. She received her Master of Architecture with Distinction as well as her Bachelor of Science in Architecture from The University of Michigan. Brittany loves all things creative and innovative. Find more information about her Traverse City based company,  ComenityMED, LLC on their website: www.comenitymed.com  Follow her on Facebook, Instagram, Twitter: @comenitymed

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